How do you implement a brand evolution without losing the essence of the brand?
The Brief & Objective
We familiarised ourselves with the company’s rich history and built on the most iconic and memorable parts of their logo and refreshed the corporate identity with a more modern feel. We then brought this new brand identity across the physical and digital space with billboards, a unique website design, and more.
Building on the Patiensie Citrus’s commitment to the community, the refreshed brand stands proud in supporting and uplifting the local community of Patensie in the Eastern Cape through CSR projects